A decade on from the launch of Apple’s first smartphone, the megabrand is switching up its familiar blueprint with an anniversary design that pulls out all the stops. The iPhone X (pronounced ‘Ten’, for obvious reasons) is the first iteration to ditch the signature home button, freeing up precious space for a nearly edgeless 5.8-inch Super Retina OLED screen. Why ‘nearly’? Allow Brogue to introduce you to its other new innovation: a (relatively discreet) TrueDepth facial-recognition camera that does away with the need for security passwords and thumbprints. Elsewhere the upgrades are business as usual: fitter, faster, flashier. There’s a new brain (the A11 Bionic processor), better photography (twin rear 12MP lenses providing optical image stabilisation and telephoto capability), 4K HDR video, and — thanks to its glass back — the added benefit of wireless charging. All in all, X definitely marks the spot.

Available 3rd November, from £999