Unlike, say, a Chanel ski or (lest we forget) the Louis Vuitton leather football, the latest tweak to Hermès’ elegant road racer is pleasantly devoid of logo-oriented ostentation. In fact, this all-black Flâneur Sportif (literal translation ‘the sports stroller’) is all but devoid of colour. Its appeal is rather more of a tactile nature, the lightweight carbon frame embellished with a saddle, carry grip and handlebars clad in matte crocodile. Then there’s the pleasure to be derived from the hardware itself: assembled by French cycle specialists Time Sport, it features a Shimano Alfine 11-speed internal gear hub, hydraulic disc brakes, belt-driven transmission and removable lights. All that’s missing in fact is a suitably unbreakable bike lock.

£8,510 hermes