Launched to celebrate its 75th anniversary, Hasselblad has unveiled the Hasselblad True Zoom, a clip-on lens modification for Motorola’s Moto Z smartphones. The device, which gives the phone a physical shutter, Xenon flash, 10x optical zoom and the ability to shoot RAW images is part of the brand’s ‘4116 Collection’, which includes a collaboration Swedish accessories brand Sandqvist and Swiss camera maker ALPA.
£199, Hasselblad