There are two absolutes when it comes to photography: the first is that megapixels are, somewhat erroneously, the ultimate measure of oneupmanship. The second? That — like Leica — anything Hasselblad makes is newsworthy. “Create to inspire” is the Swedish camera-maker’s motto, and so it has again with the X1D, the world’s first mirrorless medium-format digital model. By removing the conventional mirror system, Hasselblad has solved the biggest gripe with medium-format designs: their almost comical bulk. While the X1D doesn’t quite fit in the hand, it’s surprisingly compact for the astonishing, ‘filmic’ quality of the images it captures. That might have something to do with the 14 stops of dynamic range and a sensor measuring a wholesome 43.8mm by 32.9mm. Oh, and as far as photographic bragging rights go, 50 megapixels ought to do nicely.

£7,188 hasselblad.com

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