Inspired by Burberry’s iconic trench coat (together with the more appealing facets of London), Mr. Burberry comprises an appealingly masculine signature – in this case, a woodsy, aquatic aroma with an uplifting herbal kick. Unlike its fragrant fashion peers, however, the British brand has only gone and built an entire menswear wardrobe around its elevated new scent called, naturally, the Mr. Burberry Collection. Featuring the aforementioned outerwear staple alongside slim-fit shirting, suits, luggage and – hallelujah – even a lace-up brogue, the style edit complements perfumer Francis Kurkdjian’s elegantly dishevelled amalgam of vetiver, guaiac wood and grapefruit to a T. Should you like your aftershave bottles on the generous side, a special one-litre EDT is also available.

From £40