Patagonia make the finest outdoor gear. They’ve also got a bomb proof environmental record and a dedication to using, and innovating with, recycled, earth-friendly and sustainable materials. It’ll come as little surprise then to discover that Patagonia is donating 100% of their Black Friday sales profit to grassroots organisations working to create positive change for the planet. In their words, “We’re determined to use every means at our disposal to defend our world’s climate, air, water and soil. In these divisive times, protecting what we all hold in common is now more important than ever before.” Patagonia already give away 1% of their total sales to environmental organisations totalling a cool $74 million and counting.