There’s much to commend Mr Ford about his latest scent for men. For one, it shows that while you can spend (literally) hundreds of pounds on his Private Blend bottles, his ‘mass’ fragrances are no less alluring, and in certain cases are eminently preferable. Noir Extreme falls into this entry-level Ford category; supposedly inspired by the spiced Indian dessert kulfi, its amberous, gourmand signature does what every great perfume should: entice you to lean in for closer inspection.

£70 for 50ml eau de parfum, exclusive to Harvey Nichols, Selfridges and Harrods, online-only from today until 15 February; available in stores from June